Setting up your LinkedIn Company Profile

Preparing a company profile or company page is a step-one of making your LinkedIn profile, and it allows your followers and visitors to learn about your business, job opportunities, team members, brand, and even your subsidiary businesses.

Creating professional company pages is a proven way to venture into a technical scope, and it allows you to differentiate your strengths from your weaknesses. Also, make sure that your company profile doesn’t look same the same information that one would usually find on your website’s “About” page.

It would merely defeat the objective of having a LinkedIn profile; therefore, you should work with a strategist to develop content for your company profile.

When creating a company profile, make sure to use bullet points frequently to enlist your company’s strengths and core values—don’t use filler words to describe your company but, use a formal tone to be direct about your company.

Read on to learn how to set up a LinkedIn company profile. You can register/signup using your regular email address; however, if you have your business’ email address, it is recommendable to use it instead to create a profile.

You will receive business-related leads and notifications on the email address used for registration. Follow the given steps to create a profile on LinkedIn:

Step-1: Add your company

Adding your company to your profile is one of the main prerequisites—you can use the LinkedIn Marketing Solutions portal for activating company page. Click on “Create a Company Page” to get started with the process.

Enter the official name of your company and enter your business’ URL on LinkedIn’s search bar.

Remember that this URL will be used to advertise your business, so it cannot be interchanged or exchanged later in the future, so you shouldn’t haste into choosing an appropriate URL for your business’ profile. Next, click on “Create Page”, and you are good to go.

You will proceed to the next stage of the process, where you can start to add your business’ details in the profile box. Now, click on “Get Started” to make the required changes to your profile.

Step-2: Add a logo and cover image to your profile

Make sure that your profile features your company’s logo and vision as a way to represent your business profile. It also indicates that your profile is authentic and legitimate.

Choosing a cover image adds a professional touch to your profile, as it makes your profile look partially complete. The size of the cover image should be approximately 1536 x 768 pixels.

If you are using LinkedIn to network professionally with your industry peers, you should consider adding your business’ logo to the profile picture space, instead of using your image.

Feel free to link your professional LinkedIn profile’s URL to your business’ LinkedIn profile, but you should steer clear from using your image on your business profile. The size of the profile picture should be up to 300 x 300 pixels approximately.

You shouldn’t skip this step at all cost. No matter how intriguing your business’ profile is, not having a cover image and logo may look unprofessional.

Also, adding an image to the blank sections is guaranteed to boost your profile’s traffic by six times.

Step-3: Create a description for your company

With LinkedIn, you do not have enough character/word count to talk about your company but, instead, you should be able to jot down all the points in 2,000 characters, which is equivalent to 500-550 words.

Your company profile shouldn’t say it all about your business, but instead, it should highlight the top characteristics of your business, and it should depict a message to your prospective followers and audience.

Don’t flex on writing boring lines on your profile but, you should consider working with a team of professionals for crafting a professional and impressive message for your profile.

Make sure that you utilize the meta description of your profile carefully, as it would appear in Google preview if someone is looking for your LinkedIn profile through a search engine.

A meta description can contain up to 156 characters, and it should be enough to convince someone to open your LinkedIn profile without a second thought.

To diversify your company’s description, you can add specialities that describe your business to your prospective audience. You can add up to 20 specialities to the profile, and you can utilize them as keywords or tags to generate profitable outcomes.

While many people may consider eliminating this step, you should add up to 3-5 specialities to your profile.

Step-4: Add your company’s miscellaneous details

A recent survey shows that nearly 72% of LinkedIn users are likely to skip reading a LinkedIn business profile if the page lacks certain elements. Having a well-written company profile may mean nothing if you haven’t integrated important company details to your profile.

Majorities of the LinkedIn users have admitted to scrutinizing every detail on a business profile, and they do not consider learning more about a business if it doesn’t contain miscellaneous information.

Start with entering your business website URL in the given sections—it should assure the visitor to visit your website to learn more about your business, as well as it enables your potential leads on LinkedIn to visit your website to drive traffic and conversion to it.

Maneuver the drop-down menu on LinkedIn to specify your company in terms of its size, type, and industry, and don’t forget to mention the year your business was brought into existence.

Additionally, you will be required to add a location for your business. If you are operating in multiple locations then, you should mention all of your locations or, you can include a hyperlink that directs your audience to your business’ locations page.

Step-5: Publish your profile

Once you have filled the relevant data on your profile, go back and proofread everything on your page. Having a grammatical error on your company’s profile is unacceptable, and it may provoke your audience to think of your brand as unprofessional, which is something that you wouldn’t want.

However, if everything on your profile is perfect and to-the-point, it is time for you to publish your profile. Once you click on the “publish” button, your company page will be displayed as live.

If you aren’t satisfied with your profile or, you think that something is missing on your page then, you can click on “Go to member view”, just to get an idea of how your business profile would appeal to other people.

If you aren’t appeased with your page, you can make changes to your page by clicking on “Manage Page”, and it should help you with making the recommendable changes.

Step-6: Setup page administrators

Hire a social media team to look after your LinkedIn profile—they will take care of your profile’s insights as well as they will manage to optimize it according to the right time.

You can add team members to your profile, and it would allow them to monitor your profile and make changes to it.

Click on the “Me” icon and proceed to the “Manage” section, where you will find the option to add members to your profile.

Click on “Admin Tool” and select “Page Admin” to add your team members to the profile. You can change the setting of profile/page administrator as per your preferences.

Step-7: Optimize your page

Last but not least, it is time for you to optimize your page. Hire a team of SEO specialists to optimize your page, and make sure that it contains the right type of short-tail and long-tail keywords required for publishing and optimizing your profile.


TABLE OF CONTENTS

1. Introduction

2. Setting up your LinkedIn Company Profile

3. Understanding the Algorithm of LinkedIn

4. How Should You Advertise On Your LinkedIn Business Profile?

5. Analyzing metrics on your LinkedIn Business Profile

6. Role of LinkedIn in Improving the Marketability of your Business

7. Conclusion


Published on: Jun 01, 2020

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