Role of LinkedIn in Improving the Marketability of your Business

The use of LinkedIn isn’t limited to job seekers and professional businesspeople; however, majorities of the people optimize the use of LinkedIn to grow their professional networks pertinent to their industrial sectors. Additionally, LinkedIn plays a vast role in growing your business profusely by connecting you to the right type of leads and audience. Integrating LinkedIn to your digital marketing strategy helps you with creating brand awareness and establish partnerships with your clients as well as it helps with making you a prominent name in the industry.

LinkedIn is categorized as a professional social network as its core, and it fundamentally focuses on career development and building relationships with an audience. It allows them to maintain their B2B relationships, in comparison to using regular social media channels, such as Facebook and Instagram, where they will be in contact with their B2C customers. Maintaining a relationship with your industrial peers is as crucial as enabling a relationship with your buying customers, and having a sprouting professional relationship gives you a leverage to promote your business name effortlessly.

Moreover, the experts are looking into the advantageous benefits of LinkedIn and they have discovered numerous outcomes that may potentially boost the marketability of brands and businesses in the long run. Don’t treat your LinkedIn profile as mundane for your business; however, you should invest copiously in it to use it to your leverage to garner optimal outcomes.

Are you using LinkedIn to boost your business’ marketability? Here are some useful tips that are proven to help you find new connections and contacts that are crucial for supporting the growth of your business:

Search for highly targeted connections and customers

Targeting your prospects on LinkedIn is incomparable in terms of digital marketing and advertising—however, if you are not pushing your buttons right, there is no way that you wouldn’t connect with your audience right away. Know your purpose of using LinkedIn and have a goal in mind that would set you apart from your competitors on the market.

Remember that your potential leads are likely to scroll through your profile, and if they don’t find anything interesting on your profile then, they might be inclined to move on to business, offering similar services as yours. Hire a team of social media managers that are proficient in identifying a team of highly targeted leads and connections, and quadruple your marketing and advertising efforts on LinkedIn accordingly.

Improve your email marketing list

It is no brainer that email marketing list is a proven way to connect to your prospects (leads); however, if you aren’t maximizing your email marketing efforts—the results will go nowhere. Instead, you should focus on improving your email marketing list by encouraging your audience to visit your LinkedIn profile to learn more about your business (or, for as long as your website is under construction).

Start with crafting a personalized letter and express your gratitude to your prospects, and make sure that you state the objective of your brand/business in your personalized emails. Use LinkedIn to connect with your leads; for instance, LinkedIn is calibrated to help you reach out to 50 people at a time, so you can create an extensive list, and reach out to your leads accordingly.

As you are familiar with the structure and purpose of email marketing, create a direct link that would encourage them to sign up to your email marketing campaign, and enlist the benefits that one might expect after signing up with you.

Use sponsored updates

If you are eager to bring your LinkedIn efforts into fruition, then, it is time for you to use sponsored content/sponsored updates on LinkedIn to boost your marketing efforts. It allows businesses to publish their post to its audience’s LinkedIn feed automatically. The pay-per-click option offered by LinkedIn allows users to target their leads strategically and demographically, which should make it easier for them to diversify their marketing and advertisement needs.

When using sponsored updates, one can differentiate its audience based on a company name, job title, job function, and similar merits to obtain profitable outcomes. The users can target a relevant audience without having to mingle with irrelevant industries and leads.

Sponsored updates are integrated with a strong call-to-action message, and it should be ideal for promoting useful and convincing content to the targeted audience. Additionally, paid content will save you from the hassle of going in tandems in terms of your marketing needs, and it will help you garner the recommendable outcomes proficiently. Ask your social media manager/account manager to manage your accounts, and it should help you with enabling the growth of your business.

Post-high-quality content

If you are pursuing your audience to visit your LinkedIn profile via sponsored or non-sponsored updates—you should make sure that their visit is worth their time. If they visit your LinkedIn profile to find bland or outdated content, there is no way that they would be interested in pursuing a professional relationship with your business. However, you should post high-quality content to win their approval, and it should keep them hooked to your brand, and eventually become your client/customer.

Posting high-quality content delivers the objective of your business/branding efforts, and it convinces the idea that you are in it for a long-term, and you are ready to maintain a long-term relationship with your audience. Hire a professional content creator to create persuasive content for your profile.

Stay active on groups

Creating a LinkedIn profile is one thing, and committing yourself to your profile is another thing. You cannot simply lure in your leads by creating a prolific profile, but, you should extend your marketing efforts on LinkedIn by staying active in groups.

Just imagine this- you are invited to a tradeshow or conference meeting to discuss and potentially promote your business? Would you rather stay idle in your booth or, would you make efforts to encourage people to visit your booth and keep them engaged? Of course, you would interact and engage with the crowd to convince them to attend your booth and potentially make a purchase from your business.

Similarly, if you are going all out with your LinkedIn marketing efforts—you need to maintain your momentum of connection by engaging with similar leads via groups. It allows you to stay updated on your prospects and leads; hence, you can figure out if they want to be your client, by assessing their performance and activity in groups.

Avoid hard selling

While leads want to work with a moving and convincing company—they certainly do not want to establish relationships with anyone that bluffs about their business but, gives them nothing in return. Hard selling will only diminish the reputation of your business, and it may provoke people to think that you are too desperate to sell out.

Make sure that your marketing efforts are genuine and realistic and you are posting updates in a real-time manner, rather than shoving them down regularly. Embrace authenticity then, you are absolutely good to go.


1. Introduction

2. Setting up your LinkedIn Company Profile

3. Understanding the Algorithm of LinkedIn

4. How Should You Advertise On Your LinkedIn Business Profile?

5. Analyzing metrics on your LinkedIn Business Profile

6. Role of LinkedIn in Improving the Marketability of your Business

7. Conclusion

Published on: Jun 01, 2020

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