LinkedIn Marketing Introduction

Social media plays a crucial role in enabling the growth and connections of a startup business. It introduces activities to ventures that can help them penetrate their relative industrial sector.

However, most startup businesses maximize on social media channels, such as Facebook and Instagram to reach their audience; nonetheless, they need to utilize the best features of LinkedIn to connect with their industry peers and grow accordingly.

As a small startup business, your focus should not be on building relationships with your customers that you would sell your products or services to but, you should maintain amicable and transactional relationships with your industry peers to stand out in the industry. Being a part of a thriving business community is crucial for your brand’s success, and it connects you to an audience that might be potentially interested in funding your business.

The point is—building relationships with your industrial peers is as meaningful as building relationships with your customers. You cannot only follow their social media pages to show your solidarity for their business and expect them to do the same. However, you need to follow them on a professional platform, such as LinkedIn, to become a part of their inner circle.

Chapter: Introduction

Reid Hoffman founded LinkedIn in 2002, and it has grown to become one of the most prominent networking platforms online. With more than 562 million users, LinkedIn focuses on building connections and networks among industrial peers, which allows businesses to grow in their respective niches and industries. LinkedIn features up to 20 languages that will enable local companies as well as international businesses to explore and network within their communities.

When running a small business, anyone would be ready to take measurements to take their businesses to the next heights. However, knowing everything isn’t the fundamental of a company but, they should maintain connections with their peers to gain favorable success—after all, it’s not about what you know but, it’s about who you know in the industry.

The commercial use of LinkedIn is impactful—it allows you to explore existing connections and enable the success and growth of your business through ‘word-of-mouth’ strategy. Additionally, LinkedIn is a proven way to generate leads for your business.

Most businesses don’t invest heavily in their LinkedIn profiles, and they simply add unappealing and dull statements on their profiles, which doesn’t look favorable to their target audience. If you are serious about lead generation through your LinkedIn page, then, you should prepare a detailed company page and add the relevant information that one needs to know about your business. It would also help you with growing your audience and driving favorable business outcomes.

Hootsuite has speculated that complete and articulate company pages are likely to receive twice as many visitors in comparison to empty or incomplete profiles. Therefore, before you jump on the bandwagon of LinkedIn, make sure that your company profile is error-free and easy to read.

In this ultimate marketing guide, you will learn how to prepare a company profile for your LinkedIn account as well as utilize the crucial features of the networking platform for lead generation. We will also discuss how to develop an infallible LinkedIn strategy for your business.


1. Introduction

2. Setting up your LinkedIn Company Profile

3. Understanding the Algorithm of LinkedIn

4. How Should You Advertise On Your LinkedIn Business Profile?

5. Analyzing metrics on your LinkedIn Business Profile

6. Role of LinkedIn in Improving the Marketability of your Business

7. Conclusion

Published on: Jun 01, 2020

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