Let’s say that you have invested all of your efforts into creating your business’ LinkedIn profile, and you have optimized your page as per the modern practices but, in what way can you guarantee that your efforts are fruitful in some way? The answer is simple—you simply need to analyze the metrics on your LinkedIn business’ profile, and it would open the newest business ventures for you.
Not analyzing your advertisement and marketing efforts on LinkedIn is a massive mistake, and you’d be simply ditching your efforts into hot water, and it is unacceptable when you have come so far. Instead, you should hire a team of experts that is familiar with analyzing metrics on your business profile. You can categorize the insights and metrics as follows:
Track the data of your followers—use the built-in analytics tool on LinkedIn to assess the performance of your company’s page, rather than counting the number of followers on your profile. Use this number as a benchmark to determine the growth of your profile.
Examine engagement data on your profile. Measure your LinkedIn analytics to determine the number of likes, comments, and reach for a certain time period.
Measure referral traffic on your page.
Generating business leads through your business profile on LinkedIn:
The main goal of LinkedIn is to connect you to your business leads to enable the growth of your business, as well as grow your team/company size by looking for potential candidates on LinkedIn. However, if you are doing everything on LinkedIn rather than generating leads for your business then, you are wasting your time. Here is the whole point of investing your efforts into LinkedIn—to generate leads and convert them into potential customers/clients. The following are the proven ways to generate leads for your business.
Nurture your relationship with your audience
If you have acquired a lead successfully then, you should focus on nurturing your connection with them. Make sure that the connects are updated and relevant, and that you are building a trust-based professional relationship with them. You should use native prompts to spark a conversation with them.
Join the LinkedIn ProFinder Network
If you are employed as a freelance or self-employed individual, you should consider joining the LinkedIn ProFinder network. Here, you can connect with the audience looking for freelancing services, and it would make an excellent opportunity for you to connect with your audience.
The more relevant you are to your leads, the more they will be inclined to visit your website, and perhaps make a purchase from your business. However, don’t give up if you are unable to scour leads right away—as long as you are using proper techniques then, you should be able to acquire leads within no time.
TABLE OF CONTENTS
2. Setting up your LinkedIn Company Profile
3. Understanding the Algorithm of LinkedIn
4. How Should You Advertise On Your LinkedIn Business Profile?
5. Analyzing metrics on your LinkedIn Business Profile
6. Role of LinkedIn in Improving the Marketability of your Business